THE INTERPRETATION AND ATTITUDE OF BODY SHAMING BEHAVIOR ON SOCIAL MEDIA (A DIGITAL ETHNOGRAPHY STUDY ON INSTAGRAM)

Main Article Content

Kusnul Fitria
Yessi Febrianti

Abstract

The main objective of this research is to reveal the meaning and attitudes of victims of body shaming behavior on social media. Body shaming is the behavior of giving negative comments about a person's physical condition. Instagram is the social media most often used by body-shaming actors to carry out their actions. This research is a digital ethnographic study with primary data collection through digital observation, and in-depth interviews with five informants who were selected purposively. The results of this study, in general, encompass the description of three things which are: a) the awareness and experiences of the victim; b) the attitude of the victim; and c) the two ways interactions between the victim and the followers. The interpretation of the body shamming victims reflects body positivity and self-love form of content on their personal Instagram.

Downloads

Download data is not yet available.

Article Details

Dimensions
How to Cite
Fitria, K., & Febrianti, Y. (2020). THE INTERPRETATION AND ATTITUDE OF BODY SHAMING BEHAVIOR ON SOCIAL MEDIA (A DIGITAL ETHNOGRAPHY STUDY ON INSTAGRAM). Diakom : Jurnal Media Dan Komunikasi, 3(1), 12-25. https://doi.org/10.17933/diakom.v3i1.78
Section
Articles

References

Amalia, L. (2007). Citra Tubuh (Body Image) Remaja Perempuan. Musawa, Vol 5(No.4).
Aminudin, M. (2018). Dosen Unibraw Tak Maafkan Pelaku yang Edit Foto Jadi Langsing. Retrieved January 1, 2019, from detikNews website: https://news.detik.com/berita-jawa-timur/d-4140707/dosen-unibraw-tak-maafkan-pelaku-yang-edit-foto-jadi-langsing
Anastasia, M. (2018). Imperfect. Jakarta: PT. Gramedia Pustaka Utama.
Anastasia, M. (2019a). Dulu: Kenapa sih ada orang yg seneng komenin fisik? Retrieved from https://www.instagram.com/p/B-cSFsXlM52/
Anastasia, M. (2019b). Foto ini adalah hasil capture-an dari salah satu video. Retrieved from https://www.instagram.com/meiranastasia/
Anastasia, M. (2019c). jleb* Diingetin anak umur 5 tahun kalo ga boleh body shaming diri sendiri. Retrieved April 14, 2019, from https://www.instagram.com/p/B5sS5jzlfIL/
Aprilita, D., & Listyan, R. H. (2016). Representasi Kecantikan Perempuan dalam Media Sosial Instagram (Analisis Semiotika Roland Barthes pada Akun @mostbeautyindo, @Bidadarisurga, dan @papuan_girl. Paradigma, Volume 04(Nomer 03), 1–13.
Aziza, M., & Sari, K. (2020, July 7). 4 Selebritas Indonesia Ini Pernah Jadi Korban Body Shaming. Retrieved from Kompas.com website: https://www.kompas.com/hype/read/2020/07/07/195013066/4-selebritas-indonesia-ini-pernah-jadi-korban-body-shaming?page=all
Berk, L. E. (2018). Development through the lifespan (7th ed.). Illinois State University.
Bohang, F. K. (2017). Instagram Jadi Media “Cyber-Bullying” Nomor 1. Retrieved from kompasnew.com website: https://tekno.kompas.com/read/2017/07/21/12520067/instagram-jadi-media-cyber-bullying-nomor-1?page=all
Chairani, L. (2018). Body Shame dan Gangguan Makan. Buletin Psikologi, 26(1), 12–27. https://doi.org/10.22146/buletinpsikologi.27084
Denich, A. U., & Ifdil. (2015). Konsep Body Image Remaja Putri. Jurnal Konseling Dan Pendidikan, Vol.3(No.2), 55–61.
Fromm, E. (2014). The Art of Loving: Memaknai Hakikat Cinta. Indonesia: Gramedia Pustaka Utama.
Geofani, D. (2019). Pengaruh Cyberbullying Body Shaming Pada Media Sosial Instagram Terhadap Kepercayaan Diri Wanita Karir Di Pekanbaru. JOM FISIP, Vol. 6.
Gilbert, P. (2007). The evolution of shame as marker for relationship security. The Self-Conscious Emotions: Theory and Research, 283–309.
Gordon, S. (2019). Why Kids Are Using Instagram to Bully. Retrieved from verywellfamily.com website: https://www.verywellfamily.com/how-kids-use-instagram-to-bully-460579
Hine, C. (2000). Virtual Ethnography. SAGE Publications Ltd.
I’anah, N. (2018). Dinamika Psikologis Pemaknaan Remaja dengan Kehamilan Tidak Diinginkan terhadap Pengalaman First Sexual Intercourse. Universitas Gadjah Mada.
Jawapost.com. (2018). Cerita Dosen Lulusan University of Newcastle Jadi Korban Body Shaming. Retrieved January 3, 2019, from Jawapost.com website: https://www.jawapos.com/jpg-today/25/11/2018/cerita-dosen-lulusan-university-of-newcastle-jadi-korban-body-shaming/
Kaur-Gill, S., & Dutta, M. J. (2017). Digital Ethnography. The International Encyclopedia of Communication Research Methods. https://doi.org/DOI: 10.1002/9781118901731.iecrm0271
Kautsarina. (2017). Perkembangan Riset Etnografi Di Era Siber : Tinjauan Metode Etnografi Pada Dark Web. Jurnal Masyarakat Telematika Dan Informasi, 8 No.2, 145–158.
Kemalasari. (2018). Cerita Korban Body Shaming. Retrieved January 1, 2019, from https://www.instagram.com/kemalasari/
Kemalasari. (2019a). #kemalasaritanyadong. Retrieved from https://www.instagram.com/kemalasari/
Kemalasari. (2019b). I Have Belly. Retrieved from https://www.instagram.com/kemalasari/
Khoshaba, D. (2012). A Seven-Step Prescription for Self-Love. Retrieved January 13, 2020, from https://www.psychologytoday.com/us/blog/get-hardy/201203/seven-step-prescription-self-love
Kozinets, R. V. (1997). I Want To Believe’: A Netnography of The X-Philes’ Subculture of Consumption,. Advances in Consumer Research, 24, 470-475.
KPAI. (2020). Sejumlah Kasus Bullying Sudah Warnai Catatan Masalah Anak di Awal 2020, Begini Kata Komisioner KPA. Retrieved from https://www.kpai.go.id/berita/sejumlah-kasus-bullying-sudah-warnai-catatan-masalah-anak-di-awal-2020-begini-kata-komisioner-kpai
Lestari, S. (2017). Karakteristik Distorsi Kognisi Pada Remaja Putri Penderita Gangguan Dismorfik Tubuh. Prosiding Temu Ilmiah X Ikatan Psikologi Perkembangan Indonesia, 180–189. Retrieved from http://jurnal.unissula.ac.id/index.php/ippi/article/view/2188/1651
Ma, X. (2001). Bullying and Being Bullied: To What Extent Are Bullies Also Victims? American Educational Research Journal, 38(2), 351–370. https://doi.org/ttps://doi.org/10.3102/00028312038002351
Maryam, S., & Ifdil. (2019). Hubungan body image dengan penerimaan diri mahasiswa putri. Jurnal Aplikasi IPTEK Indonesia, Vol.3, No., 129–136. https://doi.org/DOI: https://doi.org/10.24036/4.13148
Moradi, B., Dirks, D., & Matteson, A. V. (2005). Roles of sexual objectification experiences and internalization of standards of beauty in eating disorder symptomatology: A test and extension of objectification theory. Journal of Counseling Psychology, 52(3), 420–428. https://doi.org/10.1037/0022-0167.52.3.420
Mosley, D. V, Abreu, R. L., Ruderman, A., & Crowell, C. (2017). Hashtags and hip-hop: exploring the online performances of hip-hop identified youth using Instagram. Feminist Media Studies, 17(2), 135–152. https://doi.org/10.1080/14680777.2016.1197293
Murthy, D. (2008). Digital Ethnography: An Examination of the Use of New Technologies for Social Research. Sociology, 42(5), 837–855. https://doi.org/10.1177/0038038508094565
Nila, A. (2019). Curly hot chili paper. Retrieved April 14, 2019, from https://www.instagram.com/arbidanila/
Nindito, S. (2005). Pendekatan Fenomenologi : Pengantar Praktik Penelitian dalam Ilmu Sosial dan Komunikasi. Jurnal ILMU KOMUNIKASI, VOLUME 2, 79–94.
Noorvitri, I. (2019). Benarkah Bullying Merugikan Bagi Korban dan Pelaku? Retrieved from https://pijarpsikologi.org/latar-belakang/
Olweus, D. (2009). Bullying at school. In L. R. Huesmann (Ed.), Aggressive Behavior Current Perspectives. New York: Plenum Press.
Patton-Bey, S. (2016). Texas high school student commits suicide after years of cyberbullying, family says. Retrieved July 18, 2019, from NEW YORK DAILY NEWS website: https://www.nydailynews.com/news/national/texas-high-school-student-cyberbullying-victim-commits-suicide-article-1.2894649
Pink, S., Horst, H. A., Postill, J., Lewis, T., & Tacchi, J. (2016). Digital Ethnography Principles and Practice (J. Seaman, Ed.). https://doi.org/http://doi.org/10.1017/CBO9781107415324.004
Pramita, D. (2018). Dian Nitami Alami Body Shaming, Apa Dampak Body Shaming? Retrieved January 3, 2019, from Tempo website: https://gaya.tempo.co/read/1160084/dian-nitami-alami-body-shaming-apa-dampak-body-shaming/full&view=ok
Puri, A. (2007). The Web of Insights: The Art and Practice of Webnography. International Journal of Market Research, 49(3), 387–408. https://doi.org/10.1177/147078530704900308
Purwantini, D. (2018). Bukan rahasia (lagi). Retrieved April 14, 2019, from https://www.instagram.com/diyanamatir/
Rachmah, E. N., & Baharuddin, F. (2019). Faktor Pembentuk Perilaku Body Shaming Di Media Sosial. 66–73.
Salo, J. (2016). Bullied beyond the grave teen who shot herself in front of her parents after relentless cyber-bullying is still being trolled by sickos. Retrieved from https://www.thesun.co.uk/news/2395342/teen-suicide-cyber-bullying-trolled-after-death-brandy-vela/
Samosi, D. T. P., & Sawitri, D. R. (2015). Hubungan Antara Citra Tubuh Dengan Pengungkapan Diri Pada Remaja Awal Kelas VII. Jurnal Empati, 4(April), 14–19. Retrieved from https://ejournal3.undip.ac.id/index.php/empati/article/view/14885/14401
Schreiber, K. (2016). What Does Body Positivity Actually Mean? Retrieved from Psikology Today website: https://www.psychologytoday.com/intl/blog/the-truth-about-exercise-addiction/201608/what-does-body-positivity-actually-mean
Snodgrass, J. (2013). Ethnography and Virtual Worlds: A Handbook of Method Tom Boellstorff, Bonnie Nardi, Celia Pearce, and T. L. Taylor. Princeton: Princeton University Press, 2012. 264 pp. American Anthropologist, 115. https://doi.org/10.1111/aman.12038_2
Sobur, A. (2014). Filsafat Komunikasi: Tradisi dan Metode Fenomenologi. Bandung: Remaja Rosdakarya.
Ward, K. J. (1999). Cyber-Ethnography and the Emergence of the Virtually New Community. Journal of Information Technology, 14(1), 95–105. https://doi.org/10.1177/026839629901400108
We Are Social & Hootsuite. (2020). Digital 2020. In Global Digital Insights. https://doi.org/https://datareportal.com/reports/digital-2020-global-digital-overview
Willianto, D. A. (2017). Hubungan Antara Konsep Diri Dan Citra Tubuhpada Perempuan Dewasa Awal. UNIVERSITAS SANATA DHARMA.